Monthly Archives: October 2011

Online Checkout – In Real Life

Nice ad for Google Analytics doing the rounds

Posted in analytics, shopping, UX | Leave a comment

Reducing the bounce rate of your search engine traffic

Just stumbled across this interesting technique from BBC worldwide that attempts to reduce the bounce rate for visitors coming from Google. Note the “Welcome food lover” message, with some relevant links to entice you into exploring the website further. Retaining traffic must be a common … Continue reading

Posted in analytics, search, seo | Leave a comment

Adopting a mobile first strategy

Heres a blog post I wrote for the positive website. The times they are a-changin’ – we are all well aware of the explosion of the smartphone market, the increasing popularity of portable tablet devices, mirrored by a steady decline … Continue reading

Posted in mobile, process, strategy, UX | Leave a comment