Just stumbled across this interesting technique from BBC worldwide that attempts to reduce the bounce rate for visitors coming from Google. Note the “Welcome food lover” message, with some relevant links to entice you into exploring the website further.
Retaining traffic must be a common problem for recipe websites. Google the recipe that you need, quickly scan the results, click through to a few interesting recipes, scan them, jump back to the results repeat until you find the best recipe. You just bounced on a whole load of different websites in a few seconds, and they all wanted you to stay and have a look around before you left. The Beeb’s answer: acknowledge that you are searching, help you with your search, keep you on their website. A cunning idea indeed.