Category Archives: analytics

The final word on ‘the fold’ debate

There is a piece of feedback that strikes fear in the heart of any designer: “But what about the fold?”. For many people in the design community, this issue is dead and buried. For clients, less so. But what’s the … Continue reading

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Online Checkout – In Real Life

Nice ad for Google Analytics doing the rounds

Posted in analytics, shopping, UX | Leave a comment

Reducing the bounce rate of your search engine traffic

Just stumbled across this interesting technique from BBC worldwide that attempts to reduce the bounce rate for visitors coming from Google. Note the “Welcome food lover” message, with some relevant links to entice you into exploring the website further. Retaining traffic must be a common … Continue reading

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