Category Archives: psychology

3 types of reasoning: Deductive, Inductive and Abductive

Deductive reasoning is the traditional form of reasoning you’ll be familiar with from pure maths or physics. You start with a general hypothesis, then use evidence to prove (or disprove) its validity. In business, this type of thinking is probably … Continue reading

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Scarcity Effect

WORCHEL, LEE, AND ADEWOLE (1975) asked people to rate chocolate chip cookies. They put 10 cookies in one jar and two of the same cookies in another jar. The cookies from the two-cookie jar received higher ratings—even though the cookies … Continue reading

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The final word on ‘the fold’ debate

There is a piece of feedback that strikes fear in the heart of any designer: “But what about the fold?”. For many people in the design community, this issue is dead and buried. For clients, less so. But what’s the … Continue reading

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8 tricks of psychology for better customer experiences

At The Real Adventure Unlimited, we design for people. Every day, we plan, design and develop products and services that people interact with. In order to do this effectively, a deep understanding of the audience is key. By tapping into … Continue reading

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