Category Archives: research

The Sean Ellis Test

Sean Ellis ran a consulting company, 12in6, that specialized in helping startups during their growth transition stage (post Product/Market Fit). As a condition to taking on a client, he conducted a qualitative survey across a sampling of the company’s users … Continue reading

Posted in process, research, strategy | Leave a comment

Scarcity Effect

WORCHEL, LEE, AND ADEWOLE (1975) asked people to rate chocolate chip cookies. They put 10 cookies in one jar and two of the same cookies in another jar. The cookies from the two-cookie jar received higher ratings—even though the cookies … Continue reading

Posted in psychology, research | Leave a comment

The final word on ‘the fold’ debate

There is a piece of feedback that strikes fear in the heart of any designer: “But what about the fold?”. For many people in the design community, this issue is dead and buried. For clients, less so. But what’s the … Continue reading

Posted in analytics, design, psychology, research, UI, Usability, UX | Leave a comment

Stop saying that word ‘Millennial’

Barely a day goes by without a new report claiming to provide insights into the surprising habits of so-called ‘Millennials’. Articles such as ‘How Millennials are changing the face of retail’, ‘Millennials and mobile: what marketers need to know’, and … Continue reading

Posted in research, social media | Leave a comment