Category Archives: research

The final word on ‘the fold’ debate

There is a piece of feedback that strikes fear in the heart of any designer: “But what about the fold?”. For many people in the design community, this issue is dead and buried. For clients, less so. But what’s the … Continue reading

Posted in analytics, design, psychology, research, UI, Usability, UX | Leave a comment

Stop saying that word ‘Millennial’

Barely a day goes by without a new report claiming to provide insights into the surprising habits of so-called ‘Millennials’. Articles such as ‘How Millennials are changing the face of retail’, ‘Millennials and mobile: what marketers need to know’, and … Continue reading

Posted in research, social media | Leave a comment