Category Archives: seo

Five steps to more usable links

Here’s a post I wrote for The Real Adventure blog recently. How one man’s dream became a billion links to kittens Have you ever had to describe the World Wide Web to someone? Probably not, or at least not since … Continue reading

Posted in seo, strategy, UI, Usability, UX | 1 Comment

Reducing the bounce rate of your search engine traffic

Just stumbled across this interesting technique from BBC worldwide that attempts to reduce the bounce rate for visitors coming from Google. Note the “Welcome food lover” message, with some relevant links to entice you into exploring the website further. Retaining traffic must be a common … Continue reading

Posted in analytics, search, seo | Leave a comment