Category Archives: signage

Ten tips for successful Calls to Action

How to win friends and influence people The ‘Call to Action’ (or CTA), is a ubiquitous marketing term used to describe a graphic or piece of text that prompts a user to take a desired next step. In print, a … Continue reading

Posted in signage, strategy, UI, UX | Leave a comment

The Avon Cycleway and the art of getting lost

Had my first attempt at cycling the entire Avon Cycleway in one hit yesterday (85 miles). This is a great¬†cycle¬†route that I’ve cycled parts of over the last year or two, it goes up to the Severn Bridge on the … Continue reading

Posted in cycling, signage, UX | 2 Comments