Category Archives: strategy

The Sean Ellis Test

Sean Ellis ran a consulting company, 12in6, that specialized in helping startups during their growth transition stage (post Product/Market Fit). As a condition to taking on a client, he conducted a qualitative survey across a sampling of the company’s users … Continue reading

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3 types of reasoning: Deductive, Inductive and Abductive

Deductive reasoning is the traditional form of reasoning you’ll be familiar with from pure maths or physics. You start with a general hypothesis, then use evidence to prove (or disprove) its validity. In business, this type of thinking is probably … Continue reading

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8 tricks of psychology for better customer experiences

At The Real Adventure Unlimited, we design for people. Every day, we plan, design and develop products and services that people interact with. In order to do this effectively, a deep understanding of the audience is key. By tapping into … Continue reading

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Ten tips for successful Calls to Action

How to win friends and influence people The ‘Call to Action’ (or CTA), is a ubiquitous marketing term used to describe a graphic or piece of text that prompts a user to take a desired next step. In print, a … Continue reading

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Five steps to more usable links

Here’s a post I wrote for The Real Adventure blog recently. How one man’s dream became a billion links to kittens Have you ever had to describe the World Wide Web to someone? Probably not, or at least not since … Continue reading

Posted in seo, strategy, UI, Usability, UX | 1 Comment

BBC technical problems page

I find it interesting seeing how large websites deal with disruptions to their services. The reasons a website could be down or struggling are so numerous and complex that it would seem short sighted not to have a policy in … Continue reading

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Adopting a mobile first strategy

Heres a blog post I wrote for the positive website. The times they are a-changin’ – we are all well aware of the explosion of the smartphone market, the increasing popularity of portable tablet devices, mirrored by a steady decline … Continue reading

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